A unique software application - part graphic and part math - that will help marketing practitioners to analyse market segment structure, develop new value propositions and improve their strategies.

At the click of a button, 'Suppliers', 'Channels', 'Competitors' and 'Trading Relationships' are plotted as images or colour coded symbols. 'Values', 'Volumes' and 'Mark-Ups', added via simple spreadsheet-like data editors quickly build a rigorous picture. Discover critical markets, emerging opportunities, the effects of key influencers, and the winners and losers.

Market Mapping Software V2 can be purchased directly from our online store for GBP 295.00 + VAT per single user software licence. Application support (delivered via WebEx) can also be purchased on an hourly basis. For further details about the options, please telephone +44-(0)20-7917-1809 any time between 09.00 and 17.00 GMT, Monday through Friday. Alternatively email Market Modelling limited clearly stating your requirements.

✓ Graphically driven
✓ Simple to use
✓ Instant update
✓ Saves hours of tedious arithmetic

"Having used Market Mapping software for several months now, I am finding it very useful. It is more flexible and forgiving than I thought at first and it is proving to be a fantastic tool. For me, a market map speaks volumes, highlighting many opportunities and threats and it is generally one of the earlier models I start to build with a new client. Market Mapping provides a way of presenting the information back to them in a readily digestible form. It often highlights issues that clients may have been completely unaware of and provides the starting point for much of their strategic decision making. Before Market Mapping software I used to struggle with Word and Excel. Rather than saving time, which is what I expected, Market Mapping allows me to take the models further and get more out of them, particularly with quantitative data."

Diana Dewing MSc DipM MCIM Chartered Marketer, Director