A Structured Approach To Developing Corporate Strategy
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    • Getting Started
    • Economic Objectives
    • Segmentation Matrix
    • Ansoff Matrix
    • MAFs
    • Market Attractiveness
    • Define Competitors
    • CSFs
    • Competitive Strength •
    • Market History & F'cast
    • Life Cycle Analysis
    • Share Analysis
    • Boston Matrix
    • Directional Policy Matrix
    • Perceptual Maps
    • Gap Analysis
    • Risk Analysis
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Strategic Analysis and Planning with MATRIX V5
Tutorial Step 8 - Competitive Strengths and Weaknesses Analysis

Below - An example of a Competitive Strength Analysis chart produced by MATRIX V5, the software application for business strategists. Strengths are shown towards the top of the chart in green; weaknesses are shown towards the bottom in red.

Competitive Strengths and Weaknesses in MATRIX V5.
The company is in a strong position ranking amongst the best for ‘Precision Engineering’, ‘Speed of Initial Response’, ‘Technical Knowledge of Engineer’, and ‘Typical Engineer Call-out Time’. However its ‘Typical Unit Price’, which is more expensive than its key competitors, is considered to be a weakness.

'Hotspots', accessed by moving the cursor over the graph provide on-screen information about the Niche, Supplier, Scores and other relevant details. The chart can be copied and pasted into a compatible graphics or presentation package by means of the Right-Hand Mouse Click / 'Copy to Clipboard' function.

Underlying data which feeds the chart (i.e. Critical Success Factors, Criteria, Weights and Scores) are entered via the Competitive Strength and Criteria scorecards.



The 'Select Competitive Strength' Dialogue

MATRIX V5 is an 'expert user' software tool which provides great flexibility when plotting 'Competitive Strength' Charts. Tabs on the 'Select Competitive Strength' dialogue give the user choice in the format and detail of the plot.

The 'Competitive Strength Analysis' Button.

To display the 'Select Competitive Strength' dialogue, click the 'Competitive Strength' button (above) which is located upon the toolbar. 		The 'Select Competitive Strength' Dialogue.

To display the Competitive Strengths and Weaknesses chart shown earlier, select the Europe / Metallic Assemblies / Industrial Niche on the Segmentation Matrix. The following settings are required within the ‘Select Competitive Strength’ Dialogue:

  1. Plot: Select ‘Strengths & Weaknesses’, and ‘HandyMan PLC’
  2. View: Select ‘Overview’, and ‘Analysis by Criterion’

Clicking the ‘Plot’ button reveals the required example.

The Tabs In Detail ...

1. Plot
Enables the following plots of Competitive Strength:

  • Comparative - i.e. a summary 'Column' chart, which compares the competitiveness of all Suppliers within the Niche. Each Supplier is colour coded and displayed in order of competitiveness, the most competitive appearing first. A text description of each Supplier is displayed beneath each column.
  • Profile - i.e. a line chart which illustrates the performance of the Supplier against each Critical Success Factor. Critical Success Factors are displayed from left to right in order of 'Weight' (i.e. importance).
  • Strengths & Weaknesses - i.e. a bar chart, which shows the inherent Strengths and Weaknesses of the Supplier in focus. Critical Success Factors are displayed from top to bottom in order of performance (i.e. 'strength'). A text description of the Critical Success Factor is displayed adjacent to each bar.

2. View
Enables the view of a summary plot (containing all of the Suppliers / Critical Success Factors), or a detailed plot (by expanding the X-Axis). Note the 'Expanded' option only becomes available when the model supports a significant number of Suppliers / Critical Success Factors.

Also enables analysis by Critical Success Factor, or by Criterion.

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