The Host company's Economic Objectives are entered into MATRIX V5, the software application for business strategists, using the simple 'Economic Objectives' data editor. Known Revenue and Gross Margin data for previous years is keyed into the model, along with Forecasts of Revenue and Gross Margin for the current year and all future years. Note the year-on-year percentage growths are calculated and displayed automatically.

To display the 'Economic Objectives' data editor exactly as shown below, click the 'Economic Objectives' button (right) which is located on the toolbar.

The 'Economic Objectives' Button in MATRIX V5.

The 'Economic Objectives' Data Editor in MATRIX V5.

The Host Company's Revenue Objectives are set to grow by a Compound Annual Growth Rate (CAGR) of 20% from Ł20,000,000.00 in 2006, to 41,472,000.00 in 2010. The company anticipates its Gross Margin will grow by a CAGR of 15% from Ł6,000,000.00 in 2006 to Ł10,494,038.00 in 2010.

The information provided via this data editor is used within Gap Analysis (calculation of gap).

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Strategic Analysis and Planning with MATRIX V5 Tutorial Step 1 - Economic Objectives

Strategic Analysis and Planning with MATRIX V5
Tutorial Step 1 - Economic Objectives