A Structured Approach To Developing Corporate Strategy

Market Mapping Tutorial
Step 5 - Customise Appearance

Once the Market Map has been completed with 'Roots', 'Nodes', 'Comments', 'Shapes' and 'Links', it is time to customise its appearance. With Market Mapping Software V2 most of the parameters of each component can be changed, as can the style of the map itself.

Customising the appearance of a Market Map.

  • Shape Type. In the 'SupplyMap' example, rectangles have been retained, but Roots, Nodes, Comments and Shapes can be changed to circles, ovals, triangles or any required combination.
  • Background Colour / Image. The Shape underlying Bricks Manufacturers has been changed to light grey. Both Comments (one title, and one text) have been made transparent. The three 'end user' Nodes now contain appropriate .jpg images.
  • Link Style. The 'Link' arrows have been changed into a 'Horizontal and Vertical' format.
  • Link Colour. All Links now adopt the colour of the source. E.g. all links originating from Bricks Manufacturer A are coloured Maroon.
  • Link %. The % volume carried by each link is displayed.
  • Text Colour. The title has been changed to Dark Blue.
  • Font Style. The style of the title has been changed to Bold.

The user has the opportunity to customise these and many more properties, to create Market Maps that are informative, dynamic and visually impressive!

The 'Properties' Button.

To customise, select the required component (note that handles appear at the edges, corners and centre) and then click upon the 'Properties' button (shown above) on the Toolbar. Properties such as shape, orientation, colour etc. can now be changed at will.
The 'Root Properties' Dialogue.


'SupplyMap' Example

Properties adjusted from the default in the 'SupplyMap' example are as follows:

Type Name Text
Alignment
Picture
Alignment
Border
Style
Border
Weight
Fill
Colour
Border
Colour
Transparent
Node Builder's Merchant A Center - MIDDLE Center - MIDDLE Solid 2 White Green Not ticked
Node Builder's Merchant B Center - MIDDLE Center - MIDDLE Solid 2 White Blue Not ticked
Node Contractor A Center - MIDDLE Center - MIDDLE Solid 2 White Teal Not ticked
Node Builder A Center - MIDDLE Center - MIDDLE Solid 2 White Fuchsia Not ticked
Node Builder B Center - MIDDLE Center - MIDDLE Solid 2 White Purple Not ticked
Node Domestic Buildings Center - BOTTOM Center - TOP Solid 2 White Black Not ticked
Node Private Sector Buildings Center - BOTTOM Center - TOP Solid 2 White Black Not ticked
Node Public Sector Buildings Center - BOTTOM Center - TOP Solid 2 White Black Not ticked
Comment Note, there are ... Center - MIDDLE Center - MIDDLE Transparent 1 N/A N/A Ticked
Comment Market Map Showing ... Center - MIDDLE Center - MIDDLE Transparent 1 White N/A Not ticked
Shape N/A N/A Center - MIDDLE Solid 1 Light Grey Light Grey Not ticked
Type Name Font Style Font Size Font Colour
Node Builder's Merchant A Regular 8 Green
Node Builder's Merchant B Regular 8 Blue
Node Contractor A Regular 8 Teal
Node Builder A Regular 8 Fuchsia
Node Builder B Regular 8 Purple
Node Domestic Buildings Regular 8 Black
Node Private Sector Buildings Regular 8 Black
Node Public Sector Buildings Regular 8 Black
Comment Note, there are ... Regular 8 Black
Comment Market Map Showing ... Bold 10 Navy
Shape N/A N/A N/A N/A

Students may also wish to copy the three images shown belowwhich are used within the 'Domestic Buildings', 'Private Sector Buildings', and 'Public Sector Buildings' Nodes.

All Links adopt the same colour properties as their source and have adopted the 'Horizontal Vertical' Link Style. Link % is also displayed via File / Preferences: Click the 'Link Percent' tick box displayed within the 'Preferences' Dialogue.

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