A Structured Approach To Developing Corporate Strategy

Market Mapping Tutorial
Step 4 - Create 'Comments' and 'Shapes'

Within Market Mapping Software V2, each map can support an unlimited number of Comments and Shapes.

The 'Create Comment' Button.

Comments are used to append either headings or comments to the map. They are created simply by clicking upon the 'Create Comment' button (above) which is located on the toolbar, and appear as white rectangles with black borders.
The 'Create Shape' Button.

Shapes are used to include coloured shapes and areas within the map. They are created simply by clicking upon the 'Create Shape' button (above) which is located on the toolbar, and appear as solid blue ovals.

Creating Comments and Shapes on a Market Map.

Unlike Roots and Nodes, text is edited directly within a Comment. Double click the required Comment, and key the text directly into the space provided. Note that no 'user defined' data is associated with Shapes, which cannot therefore be edited.




The 'Properties' Dialogue

The 'Properties' Button.

Properties of the Comment or Shape are changed by means of the 'Comment Properties' and 'Shape Properties' dialogues respectively. To open the dialogue, select the required component and click upon the 'Properties' button (shown above) on the toolbar. Properties such as shape, orientation, colour etc. can now be changed at will.
The 'Link Properties' Dialogue.


'SupplyMap' Example

The 'SupplyMap' example includes two Comments, (one containing the title, and one containing a draft comment), and one Shape (used to highlight a specific area of the map).

  1. Create two Comments and include the following text within each:
    "Market Map showing supply of Building Bricks"
    "Note, there are two key manufacturers"
  2. Create one Shape.
  3. Properties are dealt with in Step 5 below.
  4. You are now ready to proceed to the next step of the tutorial.

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