Market Mapping Tutorial

The following web pages provide a 'quick introduction' to the scope of the Market Mapping Software V2. A 'route map' of words and diagrams illustrates the key inputs and outputs. At this stage, prospective users may find it useful to download and install the Read Only version of Market Mapping Software V2, and then work through the following pages step-by-step.

If more detailed information about the modus operandi of Market Mapping Software V2 is required, then users are urged to consult the on-line help system also supplied as part of the Market Mapping Software V2 package, or consult the Market Mapping Software V2 User Manual, which has been designed to help users work their way in detail through the entire Market Mapping Software V2 application.

The 'SupplyMap' Example Model

In the tutorial that follows, we will rebuild the 'SupplyMap' model provided with the software. The purpose of the 'SupplyMap' model is to illustrate the analytical capability supported by Market Mapping Software V2 using 'every day' commodities and channels. Whilst we recognise that not all prospective customers who download our software are involved with the construction industry, some indeed are! We therefore hope that the example model will be accepted in the 'illustrative' spirit with which it has been designed. All companies referred to within this example model are fictional; any similarity to any real company is purely coincidental and unintentional.

Creating your own Example Maps

Customers can also use the Restricted Version of Market Mapping Software V2 to create their own example maps. This development will be of particular interest to organisations wishing to trial the software for their own business ecosystems prior to purchase, and achieve a greater understanding of the software's analytical capabilities. The content of such examples will be limited to 15 components ('Roots', 'Nodes' etc.) and 20 'Links'. All restrictions will be lifted upon purchase of a full licence of Market Mapping Software V2.

Opening Market Mapping Software V2 And Getting Started

Assuming that the software has been successfully installed, click the Market Mapping Software V2.1 button (above) located on your desktop. If you have installed a 'Read Only' or 'Restricted' Version of the software, then a pop-up display provides information about the capabilities and limitations of the application, and encourages you to purchase a full software licence. Click the ‘OK’ button, or close the message box to proceed.

The ‘Open Map’ dialogue now displays the range of maps currently available to view. At this point, if you simply want to review Market Mapping Software V2, then select one of the maps displayed within the dialogue (e.g. 'SupplyMap.flw') and then click the 'Open' button. The selected map will be displayed.

Alternatively, if you want to create your own example map, or follow the tutorial described in the following pages, they you will need to create a new map. Close the 'Open Map' dialogue by means of the red cross located in the top right-hand corner, or click the ‘Cancel’ button at the bottom right of the dialogue.

Now click the ‘New Map’ button on the Toolbar (right). A new ‘blank’ map is loaded and key elements of the user interface are illustrated below.

You are now ready to proceed to the next stage (Create Roots). Each of the steps supported by Market Mapping Software V2 can be explored in more depth below. You can click on the adjacent buttons in order to follow the recommended sequence, or click <PREVIOUS NEXT > at the foot of each individual page as appropriate. All of the diagrams have been extracted from a working version of Market Mapping Software V2.

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Market Mapping Software V2 Home Page