A Structured Approach To Developing Corporate Strategy
   Overview
   Demonstration   movie
   Tutorial
    • Getting Started
    • Economic Objectives
    • Segmentation Matrix
    • Ansoff Matrix
    • MAFs
    • Market Attractiveness
    • Define Competitors
    • CSFs
    • Competitive Strength
    • Market History & F'cast
    • Life Cycle Analysis
    • Share Analysis •
    • Boston Matrix
    • Directional Policy Matrix
    • Perceptual Maps
    • Gap Analysis
    • Risk Analysis
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Strategic Analysis and Planning with MATRIX V5
Tutorial Step 11 - Share Analysis

Below - An example of a Share Analysis chart produced by MATRIX V5, the software application for business strategists.

Share Analysis in MATRIX V5.
The largest Niche by Revenue is for Metallic Assemblies sold to the Rest Of World ‘Industrial’ Segment, whereas the smallest Niche by Revenue is for Plastic Assemblies sold to the European ‘Hobby’ Segment.

Note that Niches are ordered anti-clockwise in order of magnitude, the largest starting at 3 O'clock. A 'key' can be revealed on the left-hand side of the chart by clicking and dragging the chart edge. Hotspots, accessed by moving the cursor over the chart provide on-screen information about the Niche, Supplier, Share and other relevant information. The chart can also be copied and pasted into a compatible graphics or presentation package by means of the Right-Hand Mouse Click / 'Copy to Clipboard' function.

Underlying data which feeds the chart (i.e. Volumes and Revenues) are entered via the Market History And Forecast Data Editor.



The 'Select Share Analysis' Dialogue

MATRIX V5 is an 'expert user' software tool which provides great flexibility when plotting 'Share Analysis' charts. Tabs on the 'Select Share Analysis' dialogue give the user choice in the format and detail of the plot.

Click the 'Share Analysis' button.

To display the 'Select Share Analysis' dialogue, click the 'Share Analysis' button (above) which is located on the toolbar. 		The 'Select Share' Dialogue in MATRIX V5.

To display the Share Analysis chart shown earlier, the following settings are required within the ‘Select Share Analysis’ Dialogue:

  1. Tab 1.1 - Host: Select ‘HandyMan PLC split by Niche’
  2. Data: Select ‘Revenue’
  3. Time: Drop Down Start Year ‘2006’, and End Year ‘2010’
  4. Also, tick the ‘View Key’ Tick Box

Clicking the ‘Plot’ button reveals the required example.

The Tabs In Detail ...

1.1. Host
Enables a plot for the Host Company, split by Niche, Product, Segment and Market.

1.2. Competitor
Enables a plot for a Competitor by Niche, Product, Segment and Market.

1.3. Scenario
Enables plots for logical splits of Niche, Product, Segment, Market or Scenario, by Supplier, Niche, Product, Segment and Market. Examples include 'Product split by Supplier' , 'Market split by Product' , and 'Scenario split by Niche' .

2. Data
Depending upon the options selected in File / Preferences (Input and Analysis), enables a plot of Volume or Revenue.

3. Time
Enables the user to adjust the 'Start Year' and the 'End Year' for the plot.

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