Strategic Analysis and Planning with MATRIX V5
Tutorial Step 6 - Define Key Competitors

Competitors are managed via a simple 'Competitors Dialogue' shown below. MATRIX V5, the software application for business strategists, supports an unlimited number of competitors, though in most cases users will consider up to five 'key' competitors for each Niche.

To display the 'Competitors' dialogue exactly as shown opposite, select the Europe / Metallic Assemblies / Industrial Niche on the Segmentation Matrix, and click the 'Competitors' button (above) which is located on the toolbar.
The Name of the Host Company is 'HandyMan PLC'. The company has two main competitors operating within the Niche, 'Budget Assemblies Ltd' and 'EngineerIT Ltd'.

Each competitor is colour coded, the colour being utilised in all of the subsequent analyses. Please note, the user has full control over the colour ascribed to the Host Company and to each competitor. The user also has control over the Host Company Name, and the Competitor Name, and whether the competitor is 'mapped to' (i.e operates within) the Niche in focus.

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