Many strategy textbooks provide outline descriptions of the different types of offensive and defensive strategies that can be adopted by competing organisations. However, few indicate which are the most appropriate strategies to pursue under a given set of circumstances, and perhaps more importantly which should not be pursued, and why.

CubIT V2 addresses this issue by helping you to plot your position (vis-a-vis a target competitor) on a simple 3 dimensional cube, and suggests various logical strategies which might be adopted to improve your situation. It also indicates what 'retaliation' you might expect from your target competitor.

Use of CubIT V2 is freely available to members of the Market Modelling Knowledge Community or clients who have purchased one of our other software applications - MATRIX V5, or Market Mapping Software V2. Please telephone Market Modelling Limited
on +44-(0)20-7917-1809, or email for further information.

CubIT V2